Privacy policy

VELARE COFFEE — PRIVACY POLICY

Last updated: March 2026

Velare Coffee is committed to protecting your personal information and respecting your privacy.

This policy explains how we collect, use, and safeguard your data when you visit our website or place an order.

1. Who We Are

Velare Coffee is a trading name of Coffee Latitude, a sole trader business operated by Matthew Bland, in England, United Kingdom.

Registered address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA
Contact: hello@velarecoffee.com

For the purposes of UK data protection law, the data controller is Matthew Bland trading as Coffee Latitude.

2. Information We Collect

When you interact with our website or place an order, we may collect:

Order & account information

  • Name
  • Billing and delivery address
  • email address
  • Telephone number
  • Purchase history

Technical & behavioural information

  • IP Address
  • Device type
  • browser data
  • pages visited
  • interaction with site content
  • QR-linked content engagement

Marketing preferences

  • email subscription choices
  • campaign engagement data

Payment information is processed securely by third-party providers and is not stored by Velare Coffee.

3. How We Use Your Information

We use personal data to:

  • process and fulfil orders
  • provide customer support
  • send order confirmations and tracking updates
  • improve website experience
  • develop products and services
  • share relevant brand updates (where consent is given)
  • analyse ritual content engagement and customer experience

We do not sell or rent personal data.

4. Fulfilment & Service Partners

To deliver our products efficiently, we may share relevant information with trusted partners including:

  • Fulfilment providers
  • courier networks
  • payment processors
  • website technology platforms

These partners process data only as required to provide their services.

5. Marketing Communications

If you subscribe to updates, we may send:

  • product announcements
  • ritual content
  • educational materials
  • launch communications

You may unsubscribe at any time using the link in our emails.

6. Data Retention

We retain personal data only for as long as necessary to:

  • meet legal obligations
  • maintain accounting records
  • provide customer service
  • support product warranty or safety enquiries

7. Cookies & Tracking

Velare Coffee uses cookies and similar technologies to:

  • enable site functionality
  • understand visitor behaviour
  • improve performance
  • support marketing campaigns

You can manage cookie preferences through your browser settings.

8. Your Rights

Under UK data protection law, you have the right to:

  • request access to you personal data
  • request correction of inaccurate data
  • request deletion where legally permissible
  • withdraw marketing consent
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any rights, contact:
📧 hello@velarecoffee.com

9. Data Security

We implement appropriate technical and organisational measures to protect personal information.

However, no internet transmission is entirely secure, and customers share information at their own risk.

10. Policy Updates

Velare Coffee may update this policy as the business evolves.

The latest version will always be published on this page.